One of the biggest bookmakers, Flutter Entertainment, announced its decision suspend the use of credit cards for gambling transactions in Ireland Beginning of April 2021.
The company has already taken the same step in the UK and its decision to do the same in Ireland comes just before it plans to start a local business independent gaming regulator. In addition, the owner of the Paddy Power, Betfair and Sky Bet brands announced that a voluntary imposition would be imposed "Whistle to Whistle" ban on gambling advertising at live sporting events broadcast live on television in front of the watershed at 9 p.m..
Flutter Entertainment's chief executive in the UK and Ireland, Conor Grant, stated that it currently only has a single-digit percentage of the company's customers Use credit cards to fund your betting transactions online. However, recent research in the UK has found that 22% of online gamblers who use credit cards for such payments can be classified as such Problem gambler.
Mr Grant also announced that the gaming company will increase its contribution to charities that focus on promoting responsible gaming 1% of total net gambling income in Ireland by 2023with the money made available to fund research, education and treatment of damage related to gambling. According to analysts, the donations will then be worth 3 million euros. This year, Flutter Entertainment is expected to contribute around 1.25 million euros.
Predictive models used by the operator to monitor customer gaming behavior
Regarding the Irish government's plans to set up an independent gaming regulator, the head of Flutter Entertainment stated that the company fully supported the proposal but preferred to move in the direction of the Credit card ban ahead of the authorities' schedule.
As the operator himself announces, the company is currently using Predictive models for monitoring gaming behavior that could lead to harm. Currently, more than 8,227 Paddy Power and Betfair branded customers are supplied by Flutter Entertainment in Ireland Messages that promote safer and more responsible gambling. The company has further revealed this 157 of its customers in the country aim at a safer interaction with gambling.
Flutter Entertainment said that an average of 85 user accounts are blocked each month in Ireland because it has been found not to have been successfully completed safer gambling interaction, Blocking of accounts or application of mandatory deposit limits.
For years, the Irish government has been considering implementing stricter measures to regulate the local gambling sector and ensure better protection against damage from gambling. Unfortunately, little has actually been done in this direction. Recently, authorities have announced that the long-awaited review of the country's gambling law is about to begin. The government is also planning to set up an industry guard to monitor and regulate the gambling sector according to the latest updates in the market.
Olivia Cole has worked as a journalist for several years. In the past few years she has written about a number of industries and developed an interest in the UK gambling market.